Search engine optimization, online marketing strategies, web analytic & statistic, and web design must be part of any web site development in order to reach a level of success in the web; all these services must be included as part of a web site development (the web services movement is about the fact that the advantages of the web as a platform apply not only to information but to services).

• Search engine optimization: (See SEO Program description of service)
Keywords are essentially the relevant search terms that a user might type into a search engine query box in order to find a site with content such as that available on your own web pages. The correct choice of keywords are essential to making the most of any search engine optimization.

The objective of Search engine optimization is to help improve keywords visibility and efficiency as well as higher web ranking to users web searches. The relevance of web site content by utilizing popular keywords is to identify and utilize the phrases that have the greatest traffic potential. This is done by searching the logs of the main search engine and directories like Google and Overture, Dogpile, Metacrawler, etc... and quantify specific keywords and key phrases queries by users and the amount of existing web sites containing these words in a period of time (30 days usually).

A "Keyword Effectiveness Index" (KEI) then is given to evaluate each keyword to see its usability. Once the best choices are determined they should be used in the content pages with relevance and regularity in order to enrich the text with visible and efficient keywords that are popular among users; also these keywords need to be included in the page Meta-tags (title, description and keywords).

"Search engine ranking" is the level of appearance in the search engine column (the higher the better) among your competitors; Other important considerations also play a factor in a site ranking: the amount of popular keywords used in the content of a web site also known as "density" play a role; this keywords need to be used wisely in a relevant manner and special attention must be given into the logic and overall sense and purpose of content.

"Links popularity" from relevant web sites coming into your web site also shows how the web site is connected to a network of sites that are relevant to a particular search and subject. Link popularity is one of the best ways to quantifiable and independently measure your website's online awareness and overall visibility. With Google it is not however just the number of incoming links, it is the quality and their number of out going links from the linked page. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for your web site. It is important to note that link popularity values constantly change due to the dynamic nature of the Web.

Finally you must submit your site to the major Search Engine and Directories companies. It is free to be indexed by most search engines and directories as long as you submit your web site properly prepare and ready for indexation, otherwise your ranking will be very poor if not rejected.

Today, 94% of all searches are done through search engines (organic results); an appropriate implementation of search engine optimization (SEO) is a fundamental part of a search engine marketing besides being the most cost effective. (See SEO Program description of service)