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Format size: 320 x 240 pixels
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| • Product Description: (storyboard) The idea is to present an integrated marketing product or service campaign that will run for a period of 4 months (16 weeks) consisting on 3 spots from 20 up to 30 seconds approximately: - 20/30 seconds - "Introduction of Campaign" = (5 slides @ 4 seconds each) Dynamic Slide Video Presentation (includes Graphics, Still Images and Narration). This section will contact users with the first 3 "e-mails" and it is gear to announce the intention to introduce a Product or Service coming to the market: narration need to let know users that a "second batch" with the Offer will come in the near future (create expectation) - 20/30 seconds - "Video Presentation of Products or Services" = Benefits and Product/Service Features (includes Graphics, Still Images, Video and Narration). This can include some of the previous slides (5 to 10 seconds) plus a video clip (10 to 15 seconds) in site (offices, Headquarters, street, etc.) stating the "offer" and asking to "buy" plus a motivation to action. - 20/30 seconds - "Campaign Closing" = Video Sales and Promotion speech + Contact link to redeem certificates or gifts (includes Graphics, Still Images and Narration). This section will go directly to motivate user to "Act Now" giving FREE Gifts, Discounts or Certificates. • Video E-mail campaign Time Duration: Each of the 20/30 seconds Video/Voice E-mail mentioned above will be e-mailed to client base (e-mail list) once a week (total 16 weeks or 4 months), for a period of 4 months (may vary or extended). The order of mailings is set as follow: First Mailing= "Introduction of Campaign" = duration 2 weeks. Second Mailing= "Video Presentation of Products or Services" = duration 5 weeks. Third Mailing= "Campaign Closing" = duration 9 weeks • Where this Video E-mail will reside? When Video Dimension will do actual mailing or distributing the Video E-mails, they will reside in Video Dimension server ready to download the Video E-mail when users link to it from Post-Card email. • Emails list: (Additional by third parties or rented) All list must be double opt-in, purged and targeted (SIC-CODE); Clients e-mail lists copy must be given via CD or DVD or electronically transfered by email to: vdm@videodim.com. Video Dimension may help to find e-mail list for rent based on target market criteria (SIC-CODE). Prices can run from $0.15 cents up to $2.00 per email address accordingly with availability, target level (general or specific) and quantity (inquire with us 305 223-9104 to get a quote if the need arises). • Who will send Video E-mail to clients? When Video Dimension will be in charge to send Video E-mails to clients base list, they will be sent once a week by Tuesday, Wednesday and Thursday (higher CTR) during morning hours to each e-mail from clients list and will provide all necessary CAN-SPAM Compliance Act as order by law; we will provide an "Unsubscribe E-mail Box" where people can reject e-mails and we will retrieve them from the provided client list as they come. Also, we will provide a "Bounced E-mail Box" for all e-mail bounced by "non-residence of e-mail in servers" to help purge lists for subsequent mailings. An "E-mail Sending Report" will be issue at the end of the contracted period. In the case a third company will be in charge of the electronic mailing (rent list), they will be in charge of the CAN-SPAM Compliance Act as well as all details concerning their list effectiveness; in this case Video Dimension will be supervising and following up results through servers and reports given by the rental list company. An "E-mail Sending Report" will be issue by e-mailing company at the end of the contracted period with evaluation. • Controls and Implementation of Video Email campaign: Every campaign need to have some level of measuring its results; Video E-mail campaign will have: - Server Statistics readings to determine e-mail "click through rate" (note: web site need to reside in our servers in order to do follow ups). - A "Gift/Certificate or promotional program" will need to put in place to determine level of effective response. - "Unsubscribe E-mail Box" and "Bounced E-mail Box" will help determine reliability of E-mail Lists. - Analysis of company sales based on promotion program will help determine campaign effectiveness and ROI (Return over Investment). Based on this results an evaluation will be done to continue or implement changes to future campaigns. |
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• Video E-mail Marketing approach: Video E-mail is the latest trend in on line marketing and internet communication technology. Nowadays people are used to see most of mass media messages in image formats no matter if they are printed in paper or viewed electronically through television; as technology evolves everyday, the internet now is becoming the most cost-effective mass media; users are demanding that it becomes more TV like or in other words that more messages are image oriented (Graphics, Animation, Video) . The same is happening with the e-mail industry; it started as "simple Text" then evolves to "Enrich Text - HTML, and now with DSL technologies getting better and better users are expecting Video E-mails messages. There are over 800 million people online today sending over 40 billion emails daily; 99% of people have never received a Video E-mail; imagine the impact you can create by being among the first ones using this amazing communication tool. Marketing with video media can produce response rates of up to 40%, compared to 0.1% up to 1% for print media. • Benefits of Video/Voice Emails: On-line videos have great potential to create a buzz and drive traffic to on-line campaigns. They provide an opportunity to offer content that can be accessed by a large audience for free, driving traffic to a campaign and establishing thought leadership on the subject they cover. 1) Driving Traffic with Video: if a Picture is worth a thousand words then a Video E-mail is worth a thousand Pictures. 2) People like better communications when it is Appealing, Interesting and Entertaining. |
| 3) Users are tired of useless e-mails that takes time and effort to read mostly when they do not convey a clear message. 4) Users tend to present less resistance or apprehension to Video/Voice E-mails that those presenting simple text or enrich HTML. 5) By customizing your Video/Voice E-mail you help positioning your Product/Service as well as Branding your company image. 6) The use of Text, Graphics, Animations, Sounds and Voices helps messages to impact users to act and become buyers (Internet users act per impulse). 7) Video/Voice E-mail allow your company to stay in close contact with your customer base improving client relationship and therefore sales returns. 8) Video/Voice E-mail helps introduce Products/Services facilitating sales reps to follow up (eliminating cold calls as they are done passively via Video/Voice E-mail). 9) Video/Voice E-mail is great to announce "Sales Events" during key sales dates (Thanksgiving, Labor day, Mother day, Father day, etc...). 10) Video/Voice E-mail may creates anticipation and excitement with great Offers and Promotions. 11) Video E-mail is the best cost-effective video sales production tool today and besides it is consider to be "cool". • Duration of Campaign - Video E-mails delivery last 16 weeks (once a week). • Cost of Campaign: Campaign will consist on: - Pre-Production of : Pictures, Graphics, Slides, Video, Text, Scripts, Music, Animations Voice-overs, etc.... • "Introduction of Campaign" = duration 2 weeks. • "Video Presentation of Products or Services" = duration 5 weeks. • "Campaign Closing" = duration 9 weeks - Post-Production of Video clips and Sound, including Editing and effects. - E-mail list preparation by targeting Sic-Codes (3rd parties opt-in email list adquisition is optional unless you provide us with email listing) . - Reports and follow ups of campaign (statistic) to measure campaign effectiveness. Total Cost of Video E-mail campaign: $ 6849.00
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