Search engine optimization has changed dramatically over just the last 5 years. New and better tools have being developed everyday in order to optimized the chances for your web site to be indexed in different search engines and directories but the truth is that search engines wants to see more relevant content that answers back to users search needs. We have developed an SEO program that takes in account different strategies that had give us excellent results to this date.
Search Engine Optimization Program (SEO) includes:
A- Keyword and key phrase determination.
- Determine marketing objectives
- Search for company target keywords and key phrases based on search popularity and KEI evaluation criteria; these keywords will reflect on demand niches from which we will build special content entry pages to tag that market in particular.
B- Content web site evaluation and copy writing implementation
- Based on Keyword evaluation results your copy must reflect the usage of those keyword and key phrases in a concise relevant manner
C- Meta-tags evaluation and implementation.
Search engine pulls top ranked results from multiple engines databases and re-arranges them into a new result set; one should consider:
- Title. (is highly important).
- Description (tag is somewhat important).
- Keywords (analysis and optimization report).
- Main Entry Pages Keywords (Density report).
D- Determine Site entry Page(s) optimization.
- Entry pages determination based on your Search Engine Marketing (SEM).
E- Web Site Validation.
- Run web site through keywords density validation
- Run web site through W3C, HTML and link page validator.
- Run web site through a outside link validator.
F- Manually Submission into main Search Engines.
- Prepare, implement, optimize and maximize web site for specific Search Engines criteria.
• Search Engines: - Google, Lycos, Alltheweb, Altavista, Exite, Hotbot, Metacrawler and Dog Pile.
G- Manually Submission into main Directories and ODP.
- Prepare implement and maximize web site for specific Directories criteria).
• Directories: - Yahoo, DMOZ, Yellow Pages, About.com and Specific trade directories related to your business.
H- Pay-for-inclusion (PFI) programs into Search Engines & Directories: (Additional)
- Yahoo: Cost $299.00 per year (for e-commerce sites is a must).
I- Pay Per Click or Sponsors Ads: more info (optional)
J- Reporting.
- Analysis and Keyword optimization report.
- Keywords Density report.
- Search Engine Spider Simulator report.
- Popularity link report.
- Track Conversion Report (Optional: when Google PPC Adwords program is purchased)
K- Cost:
- The Search Engine Optimization Program: $2450.00.
- Time: 2 to 3 working weeks to implement.
