The Pay Per Click Campaign is designed for new formed companies that need to start capitalizing with sales of their products without being well ranked; also, for those companies that their products are highly competitive and popular needing to be among the best in their target market with a sponsor ad.
The Pay Per Click Campaign includes:
- Determine marketing objectives:
- Top products or services to promote.
- Determine what makes your business more compelling than others.
- Set up Pay per Click (PPC) campaign: Google (AdWords), Yahoo (Search Marketing), MSN (Microsoft AdCenter).
- Prepare ads and sales copy.
- Select and determine best keywords (we suggest to do SEO optimization prior to PPC campaign) .
- Set budget (monthly max/min) & determine position of ads depending cost assessment.
- Geographic Placement ads implementation:
- Determine Countries, Regions, Cities, specific places. (ad $55.00/month).
- Monitoring (3 times a week) of ad(s) position placement during 3 months.
- Analytic and statistic weekly report
- Controls and Changes.
- Sponsored Link Placement considerations and implementation.
- Determine other programs and cost evaluation but not included:
- Yahoo Search Marketing: Sponsor Listing costs $25 to $300 per month per category.
- Second tier engines program advantages & cost is available but not included.
