Servers log Statistics
Search Engine Optimization, Marketing Strategies, Web Design and Development must answer to check and balances; in order to track web site responses, you must follow  how your web site behaves in time by checking and analyzing all servers logs Statistics. A careful follow up of servers logs information will gave us specific input on how the keywords are working, how Marketing strategies are responding and even how web design particulars are doing in each and every web page. Statistics and Analytic help determine user response, as well as to track traffic and  web site metrix in general.

Most hosting service provider offers the ability to access the Log Statistics as part of their services; we have compiled some Statistics definitions as follows:

Summary Reports
Summary: This report provides an overview of the number of visits to the site and overall number of pages viewed. The report is useful in understanding the amount of traffic to the site.
Calendar: The Calendar Report indicates the traffic patterns for the Web site on a day-by-day basis. The report displays the overall number of visits, the number of visitors and the overall number of pages viewed on a given day.

Visitor Reports
Visitors: This report shows the number of visits and visitors to the site. The report is useful in understanding the amount of traffic to the site.
Most Active Visitors: This report identifies the most frequent or active visitors to the site according to their IP address. Visitor location is marked with a red "X" on the map portion of the report. (Note: The map portion of the report displays location and not density. Multiple visits from the same general region may be represented with a single "X").
In addition, visitors are listed individually by IP address and host name. Clicking on the IP address brings up a Visitor Detail Report showing the visitor's ISP, geographical location, and activity statistics.
The Most Active Visitors report is an effective way of gauging the relative value of advertising or identifying markets that generate a large number of visitors to the site.
Visitor Detail: Note: The Visitor Detail report is available only by running the Most Active Visitors report and clicking on a visitor IP address.
This report shows detailed information about a particular visitor to your site, including their ISP, geographic location, number of hits, and number of page views. This report provides valuable information for use in honing your Web site marketing efforts.
Visitor Paths: This report shows visitor behavior on the Web site by showing the page-by-page click streams taken by visitors. The click stream represents the path taken beginning with the entry page and ending with the exit page. The report is useful in determining the most popular pages in the site and can be used to streamline the path needed to access popular features of the site.
Note: The report defines a page as any document with the file extension: .htm, .html, or .asp. If the site contains dynamic pages or forms, these are not included in the path.
Browsers: This report identifies the most popular Web browsers used when visiting the site. The report is useful in designing and configuring the site for optimal viewing by visitors.
About Unknown Browsers and Crawlers: When a Web browser requests access to the site, it will typically identify itself in the request. However, some browsers do not identify themselves when making a request to the Web server; these are classified as Unknown.
A crawler is an automatic program that searches the Internet. When a request to the Web server is made by a crawler, it is identified as an Unknown Crawler.
Operating Systems: This report identifies the operating system running on the computer used to access the site. The report is useful in determining how to handle operating system compatibility issues and even in deciding whether to provide downloads in formats unique to a particular operating system.
About Unknown Operating Systems: When a request for access is made to the Web server, the requesting computer usually identifies its operating system. However, not all computers will identify this information when making a request to the Web server; these are classified as Unknown.
Countries: This report indicates the country of origin of the visitors to the Web site. Traffic Facts determines the location by examining the visitor's IP address. The geographical user information enables you to build site content and ad campaigns targeting particular locales.
Regions: This report identifies the region and country of visitors to the Web site. The geographical user information enables you to build site content and ad campaigns targeting particular locales.

Page Reports
Daily Page Views: This report shows the number of times a page contained within the site has been accessed. The report is useful in determining the number of times pages are viewed by visitors to the site and the general amount of traffic on the site.
About Page Views and Hits: Page views represent each time a single page is accessed, whereas hits can represent multiple items (images, charts, plug-ins) being accessed within a single page view.
Page Requests: This report identifies the number of times a specific page in the site has been requested by visitors and the average amount of time spent on the specified page. The report is helpful in determining the most popular pages in the site.
About Dynamic Pages: Pages with dynamic content may be high on this list because the report only looks at the HTML page, not a specific ASP or PHP page.
Entry Pages: This report identifies the first page viewed as each visitor entered the site. Entry pages are the page by which visitors entered the site, usually a home page or a page that generates a substantial amount of views as a result of a link from an outside site.
Exit Pages: This report identifies the last page viewed as each visitor exited the site. If the home page appears prominently on this list, it may indicate that the site is not inviting to visitors.
Most Popular Day: This report indicates which day, within the specified time frame, the site received the highest amount of visitors.

Referred Reports
Referring Domain: This report identifies the top domains that have provided referrals to visitors of the site. These are often search engines or other sites that carry a link to the site.
About Direct Referrals: Direct referrals are referrals that come directly to the site, without being referred by another Web site or search engine. If your Web site URL is listed in the Referring Domains report, it means that the visitor accessed the site directly by typing the site URL in the browser address box or utilizing a bookmark.
Referring URLs: This report identifies specific pages on the Internet that refer visitors to the site. This can be helpful in determining where traffic to the site originates.
Search Engines: This report shows the search engines used by visitors that provided links to the site. The report is useful in determining the search engine that provides the most referrals to the site and can be used to suggest marketing opportunities designed to capture visitors from a popular search engine or perhaps strengthen the site's presence with a less popular search engine.
Keywords: This report identifies the most common keywords that potential visitors use when conducting a search that ultimately brings them to the site. These are keywords that visitors associate with the site and can be used to update the META KEYWORD tag on each page to increase search engine hits.
Key phrases: This report identifies the most common key phrases that potential visitors use when conducting a search that ultimately brings them to the site. These are key phrases that visitors associate with the site and can be used to update the META KEYWORD tag on each page to increase search engine hits.

Server Reports
Sessions: This report provides information on visitor behavior while they are in the site. A browser session is any period of time between when the visitor enters and exits the site. As such, a single visitor may record multiple sessions.
Hits: This report identifies the number of times any item or specific page in the site has been requested or accessed by visitors. The report is useful in determining the total number of times pages or files within a page are requested in a given period. The number of hits is almost certainly greater than the number of page views and visitors to the site.
File Requests: This report identifies the number of times a specific file (image, document, template, etc.) in the site has been downloaded by visitors. The report is useful in determining what pages within the site are most often visited and if any of the pages requires a substantial amount of time to load in the visitor's browser.
File Bandwidth: This report displays the files on the site that consume the most bandwidth. The bandwidth calculation is generated by multiplying a file's size by the number of times downloaded. The report is useful in determining which files may need optimization.
File Types: This report identifies the number of times a file type (image, document, template, etc.) in the site has been downloaded by visitors. The report is useful in determining what pages within the site are most often visited and if any of the pages requires a substantial amount of time to load in the visitor's browser.
About File Types: GIF and JPG are the most common graphic (image) files supported by Web browsers. HTML (sometimes abbreviated HTM), ASP, and [directories] all represent actual pages.
Bandwidth: This report summarizes the amount of bandwidth the site consumed during the given date range. Values are expressed in either Kilobytes or Megabytes, depending on bandwidth used. The report is useful in gauging the actual bandwidth required by your site with the amount of bandwidth allocated by your hosting plan.
Errors: This report indicates if any of the pages on the site triggered errors during the specified time period, including 404 ("Page Not Found" errors). If errors were detected, the report will display the file(s) in question and the number of errors generated.

History Reports
Traffic Facts brings your Web site traffic history from your Analog account into a new report category - History Reports. This report category is available for customers who previously used the Analog log file analysis product offered by this company. If you were not using this program, History Reports will not be made available to you.
History reports are available in two formats and can be accessed through the Export menu by clicking Excel History Reports or PDF History Reports.
History reports include a general summary that provides a snapshot of site traffic during the period previously reported by the Analog log file analysis solution, as well as weekly, quarterly and yearly reports detailing page requests and total requests made to your site. The reports also include browser, operating system and file type summaries for the period collected by the Analog solution.