E-mail Campaign program includes:
The On Line Marketing E-mail Campaign Program is offered on a monthly basis fee. A cost per month is $2850.00 and it must be consider at least six (6) months as minimum time commitment required to start having some measurable results.
• Analysis and Evaluation:
a- Products and Services Offered (Evaluation)
- Current Sales Evaluation (geographical, regions, countries, provinces etc...)
- Current Products & Services Evaluation (categories, sub-categories etc...)
- Current Marketing Strategies Evaluation
b- Projections and Marketing Strategies
- Promotions Programs (gift certificates, season discounts, quantity discounts, amount discounts, etc...).
- Projection of Sales
- 12 months Maximum and Minimum sales expectations
• E-marketing Evaluation:
a- Search Engine Marketing (SEM) Program
- Strategy determination and implementation (SEO, PPC, Adsense, etc...)
b- Long-term Ojectives:
- Loyalty
- Branding
- New Customer Acquisitions
• E-mail Campaign.
a- E-mail Lists:
- Data Base Management:
- House List Evaluation
- Products On Line sales implementation based on Data Base Marketing (DBM).
- On Line Offer implementation based on DBM.
- Email Harvesting and Opt-in implementation of lists. (Pros & Cons)
- Buying/Renting Opt-in (optional) list evaluation based on target market criteria (SIC-CODE); consideration and recommendations;
b- Audience Segmentation:
- English and Hispanish demographics
- Business to Customers (B2C)
- Business to Business (B2B)
c- Demographics Profiling:
- by age, gender, income, hectnic backgroung, country of origin, spoken language, etc.
d- E-mail Design & Newsletter:
- Copy Analysis & Content (message)
- Landing Page re-directing (pros and cons).
- Copy B, Copy C, Copy D
- Format: Html, Text, Richer Media, (Video E-mails Optional).
- Guide-lines and considerations when sending e-mail campaign:
- Do’s and Dont’s.
- Can-Spam act requirement compliance.
- Newsletter
- E-postcards
e- Timing and Scheduling:
- Days and time of mailing.
- Frequency of mailing
f- Testing.
g- Delivering E-mail campaign
h- Tracking Reports:
- Server Statistic Analysis
- Deliverability Stats
- Track Convertion (signup, page view, or leads.)
i- Analytics and Statistic Evaluation: (interpreting results coming from server logs)
- Open Rate avarage %
- Click through Rate %
- Conversion Rate %
j- Email & Newsletter corrections and implementations:
- Re-design emails, content, copy
- Adjust Timing & Frequency
- Newsletter implementations
- Re-Testing
- Re-Tracking
- Reporting
k- Return on Investment (ROI) analysis
- Short Term
- Long Term
• Cost: On Line Marketing - E-mail Campaign Program.
- The On Line Marketing E-mail Campaign Program is offered on a monthly basis fee. A cost per month is $2850.00 and it must be consider at least three (6) months as minimum time commitment required to start having some measurable results.
- The On Line Marketing E-mail Campaign Program total projection for 6 months duration cost: $17,100.00 (6 months).
Notes:
- Some items (if chosen) are done by third parties and additional costs must be considered; this costs will be determined when the marketing strategies will be layout.
- Some considerations need to be taken as far as the way the company web site have been designed, structured and navigation considerations as well as content have been well defined and implemented accordingly with a Search Engine Optimization (SEO) analysis.
- Search Engine Optimization (SEO) is an essential part of any web site development; we strongly suggest to implement SEO to a web site before getting into an e-mail campaign.
- Video Dimension cannot make any predictions or guarantees results about when or how the market will re-act to e-mail campaign. E-mail campaign must be in general terms dynamic where adjustments, tuning and measuring is a constant process during its life period.
Our On Line Marketing E-mail Campaign will approach to the best of our ability, the latest strategies to make your e-mail campaign a success one; nevertheless, it is important to understand that many factors play definitive roles in having some type of response to an e-mail campaign; the lengh of time of each e-mail campaign is one of them; web site effectivity, copy quality, offers, promotions, imagery (graphics, video, animation, flash, etc..), marketing approach, e-mail subject line, e-mail frequency, timing and scheduling, e-mail list value and integrity are among other response factors.
Get started today and see your business
take a positive turn with an E-Mail Campaign
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