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Introduction:
As the Internet is moving fowards along with technology, we will start seeing ( if not yet) web sites in the internet behaving much as infomercials in television or better said we will see more television infomercials behaving as web sites in the web. Very soon you would be in total control of creating your own TV channel lineup. Instead of subscribing to a service from a cable, satellite or phone company that might offer you hundreds of channels you'll never watch, you would be able to select what you want and watch it on your own schedule. Interactivity between users with sites will become more of a viewing, hearing and voice commands experience than a keyword manual one. Nevertheless, Search engine optimization, Search engine marketing, web design and web analytic and statistic will continue to gather importance as the main internet web search engines services will become more relevant with the information they provide users in their web searches. More and more the web services movement is about the fact that the advantages of the web as a platform apply not only to information but to business and services. Search engine optimization SEO objective is to help improve keywords visibility and efficiency as well as higher web ranking to users web searches. The relevance of web site content by utilizing popular keywords and key phrases is essential to increase web visitors traffic to any site. The appropriated implementation of search engine optimization SEO will help determine internet marketing strategies that will answer specifically to market and audience needs in order to maximize measurable returns. A proper web design and the type of web development must reflect directly into responding to users expectation when searching the web; the idea that a web site search will rank high to a particular keyword or key phrase, should translate in finding a well though web design that present content-rich relevance to potential visitors. Search engine optimization, search engine marketing, web design and web analytic and statistic must answer to check and balances; in order to track web site responses, we must follow how the web site behaves in time by checking and analyzing all servers logs statistics. A careful follow up of servers logs information will gave us specific input on how keywords are working, how internet marketing strategies are responding and even how web design particulars are doing in each and every web page of a site. Statistic and analytic help determine measurable users response, as well as to track traffic metrix in general; statistics from logs work as thermometers that help us follow up marketing campaigns and strategies in order to improve ROI (return over investment). |
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